PRIVACY POLICY

1. INTRODUCTION

ALE Senior Connect (“Company,” “we,” “us,” or “our”) respects the privacy of individuals who interact with our services, including seniors, family members, legal representatives, and referral partners. This Privacy Policy describes how we collect, use, disclose, store, and protect personal information in compliance with applicable California and federal privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

This Privacy Policy applies to information collected through:

1. Our website
2. Online forms and applications
3. Phone calls, emails, and text communications
4. Referral coordination activities
5. Third-party integrations (e.g., CRM systems)

2. BUSINESS ROLE CLARIFICATION

ALE Senior Connect is a non-medical referral and coordination service. We are not a healthcare provider, care manager, medical decision-maker, or licensed clinical entity. We do not provide medical advice, diagnosis, or treatment.

Any health-related information collected is used solely for placement coordination purposes and only when authorized.

3. INFORMATION WE COLLECT

A. Personal Information

We may collect the following categories of personal information:

a. Full name
b. Address
c. Phone number
d. Email address
e. Relationship to senior
f. Emergency contact details

B. Sensitive Personal Information (Limited)

When authorized, we may collect limited sensitive information, including:We may collect the following categories of personal information:

a. Age
b. Care preferences
c. Mobility considerations
d. Cognitive or memory-related considerations
e. General medical summaries provided voluntarily

We do not collect full medical records unless expressly authorized.
C. Online & Technical Information

a. IP address
b. Browser type
c. Device information
d. Website interaction data
e. Cookies and analytics data

D. Third-Party Information

Information provided by:

a. Family members
b. Legal representatives
c. Facilities
d. Social workers or discharge planners (with authorization)

4. HOW WE USE INFORMATION

We use personal information for the following lawful business purposes:

-Coordinating senior housing referrals
-Communicating with families and facilities
-Matching seniors with potential housing options
-Facilitating placement logistics
-Improving service quality
-Maintaining records and compliance
-Responding to legal or regulatory requests
-Website analytics and operational improvements

We do not use personal information for automated decision-making or profiling.

5. DISCLOSURE OF INFORMATION

We may disclose personal information to:

-Licensed senior housing communities
-Referral partners
-Service providers (CRM, email, document management)
-Legal or regulatory authorities when required by law

Important Disclosure:

We do not sell personal information as defined under the CCPA.

We may share information only as necessary to facilitate requested services and only with appropriate authorization.

6. REFERRAL COMPENSATION DISCLOSURE

ALE Senior Connect may receive compensation from senior housing facilities for successful referrals. This compensation does not affect how personal information is used or disclosed and is fully disclosed to families in accordance with California law.

7. DATA RETENTION

We retain personal information only as long as reasonably necessary to:

-Fulfill service obligations
-Maintain records
-Comply with legal requirements

When no longer required, information is securely deleted or anonymized.

8. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including:

-Secure CRM systems
-Restricted access controls
-Encrypted communications where feasible
-Staff training on confidentiality

However, no system can be guaranteed 100% secure

9. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

California residents have the right to:

-Know what personal information we collect
-Request access to personal information
-Request deletion of personal information
-Correct inaccurate personal information
-Opt out of certain data sharing
-Limit use of sensitive personal information
-Not be discriminated against for exercising privacy rights

How to Exercise Rights:

Requests may be submitted by:

-Email: info@alehomeconnect.com
-Phone: 213-674-0067

We will verify requests and respond within the timeframes required by law.

10. COOKIES & TRACKING TECHNOLOGIES

Our website may use cookies and analytics tools to improve performance and user experience. You may disable cookies through your browser settings, though some site features may not function properly.

11. CHILDREN’S PRIVACY

Our services are intended for adults. We do not knowingly collect personal information from children under the age of 13.

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

13. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time. Changes will be posted with a revised effective date.

14. CONTACT INFORMATION

PURE GROWTH MANAGEMENT LLC DBA ALE Senior Connect

Privacy Officer
-Email: info@alehomeconnect.com
-Phone: 213-674-0067